The Star
A large complex off the Dallas North Tollway at Warren Parkway that hosts team, school and community events, a natural anchor for a service-area campaign nearby.
Pay-per-click for Frisco trades 
5.0 Rating on Google
Frisco Google Ads Management That Follows the Calendar and the Corridor
Anyone can open an ads account in an afternoon, and many owners lose money in it by spring. GetPhound is an online marketing company, and our Frisco Google Ads management begins with the shape of your year, not with a keyword list. We build campaigns by service, aim them at the districts and towns you actually serve, count every call, and move the budget with the season. The fee starts at $895 a month for one platform, click spend is billed by Google on top, and nothing is locked in.
5.0 Rating on GoogleThe shape of the year
Foundation Repair Searches Peak at 1.76 Times the Average Month, and Landscaping Falls to 0.53
The next table shows seven Frisco trades. Read the right-hand column first, because it tells you how far the busiest month sits above the average one. Foundation repair peaks in September and October at about 1.76 times. Landscaping peaks in April and March at about 1.65 times and then falls to about 0.53 times in December and November, the widest drop in the table. HVAC peaks in July and June at about 1.4 times. Pest control peaks in July and August at about 1.5 times.
Seasons
Seven Trades and the Months When Frisco Searches Rise and Fall
Relative monthly search interest from our November 2026 snapshot. It shows the shape of demand, not a count of searches.
| Trade | Busiest months | Slowest months | Busiest month is about |
|---|---|---|---|
| Foundation repair | September, October | December, May | 1.8 times an average month |
| Landscaping | April, March | December, November | 1.6 times an average month |
| HVAC | July, June | December, October | 1.4 times an average month |
| Pest control | July, August | December, November | 1.5 times an average month |
| Painters | March, August | February, September | 1.4 times an average month |
| Plumber | February, July | November, June | 1.3 times an average month |
| House cleaning | September, May | February, November | 1.3 times an average month |
Snapshot of November 2, 2026, relative monthly search interest. Shown as a shape, not as a count.
What the pacing does
A Flat Monthly Budget Overpays in Slow Months and Underbuys in Peak Ones
Plumber searches barely move, peaking in February and July at about 1.29 times and sagging in November and June at about 0.89 times. A plumbing account can therefore run a fairly steady budget. Landscaping is the opposite, so a landscaper who spends evenly pays for clicks in December that are worth far less than the same clicks in April. Painters peak in March and August at about 1.39 times and sag in February and September at about 0.69 times. Cleaning peaks in September and May at about 1.3 times.
We turn each trade's curve into a pacing plan: a floor for the quiet months, a ramp before the first peak month and a ceiling you set. We also ask what your crew can actually handle, because a surge of calls that cannot be answered is money wasted twice. The plan is reviewed every quarter against your own call data, which beats any general curve.
Weather beside the curve
Frisco Monthly Weather From 2016 to 2025, for Reading Against the Seasons Above
We do not claim the weather causes any search pattern. It is context for a conversation about your own busy months.
| Month | Average temperature | Precipitation | Snow |
|---|---|---|---|
| January | 45.2 F | 2.8 in | 0.9 in |
| February | 49.4 F | 3.9 in | 0.6 in |
| March | 59.4 F | 4.9 in | 0.1 in |
| April | 65 F | 5.8 in | 0 in |
| May | 73.3 F | 7 in | 0 in |
| June | 81.2 F | 5.3 in | 0 in |
| July | 85.6 F | 2.4 in | 0 in |
| August | 85.3 F | 3.8 in | 0 in |
| September | 79.1 F | 4.2 in | 0 in |
| October | 69 F | 5.6 in | 0 in |
| November | 57.4 F | 3.1 in | 0.1 in |
| December | 50.4 F | 2.9 in | 0.1 in |
Open-Meteo historical archive, 2016-2025 averages.
Reading the weather table
July Is the Driest Month at 2.4 Inches, and May the Wettest at 7
July averages 85.6 F and 2.4 inches of rain, the driest month in the table, while May brings 7 inches and a mean of 73.3 F. August is just behind July on temperature at 85.3 F. Snow is nearly absent: January averages 0.9 inches and February 0.6. You can place HVAC search interest beside the warm months, roofing interest beside the late winter ones and pest control beside high summer, and the match is suggestive. We still do not treat weather as a forecast. A tornado warning in a given week, or a mild February, is not in a ten-year average, and your own account will tell you what really moved.
How we structure it
One Campaign Per Service, One Ad Group Per Intent, and Rules That Keep Out Waste
| Layer | What we build | Why it matters in Frisco |
|---|---|---|
| Campaign per service | Separate budgets for, say, repair and replacement | Peak months differ by service, so each needs its own pacing |
| Ad groups by intent | Emergency, estimate, price, and brand searches kept apart | A person who types a price question and one who types an emergency need different ads and pages |
| Negative keywords | Job seekers, do-it-yourself, free offers, wrong services | A large city with employers like Frisco ISD draws many job searches that are not customers |
| Location settings | Frisco plus the neighboring towns you choose | The city sits on two counties, so addresses and searchers cross a county line |
| Call and form tracking | Each call and form tied to the campaign that produced it | You can then judge a campaign by booked jobs, not by clicks |
| Ad schedule | Hours your phone is answered, nothing outside them | A missed call after hours is a click you paid for with no chance to win |
Geography for targeting
Five Places We Treat as Starting Points When We Draw Targeting Areas
Geo targeting works best in groups. These places are examples of how we think about corridors and districts.
Omni Frisco Hotel
A 300-room hotel at The Star, a reminder that visitors, not only residents, can be in the area.
Frisco Station
A 242-acre mixed-use district west of the tollway with offices, apartments and hotel rooms, useful for businesses that serve workers and new renters.
HALL Park
A south Frisco business hub being redeveloped as mixed use, with a headquarters move announced in March 2026.
Stonebriar Centre
The super-regional mall at Preston Road and the Sam Rayburn Tollway, a common reference point when customers describe a location.
Aiming the campaign
Neighborhood Targeting Works When You Group Places by the Road a Driver Takes
Frisco has several separate business districts rather than one center, so a single radius around a pin tends to miss real customers and include places you will not serve. We usually draw the area by corridor. The Dallas North Tollway links The Star, Frisco Station and the Rail District; Preston Road and the Sam Rayburn Tollway meet near Stonebriar Centre. Neighboring Plano, McKinney, Allen, Prosper, Little Elm and The Colony are all in the Census file at distances from 6 to 11 miles, and you decide which of them you will drive to.
Smaller areas give cleaner reports but fewer clicks. Our rule is to start with two or three groups of places, read the results by area after a few weeks, and split or merge from what the calls say.
Tracking
Five Steps From a Click to a Booked Job That We Wire Up Before Launch
A tracking number on the ad and on the site
Calls from ads must be told apart from calls from your Business Profile or a van sign. A dedicated number does that without changing what the customer sees.
Separate counts for forms and phone taps
A form submission and a tap on the phone number are recorded as different conversions, so a strong one cannot hide a weak one.
A shared sheet for what the call became
Clicks are not customers. We ask you to mark each call as booked, quoted or not a fit, so reports reflect jobs.
A weekly look at search terms
Each week we read the actual phrases people typed and block the ones that waste money, then add the ones that earn calls.
A monthly report in plain English
Calls, forms, cost per result, what we changed and what we plan next, with no jargon you would have to translate.
Event days and school calendars
Venue Nights and the School Year Can Change When Your Phone Rings
Frisco has large venues: The Star and its 12,000-seat Ford Center, Toyota Stadium, Comerica Center and Riders Field. The Dallas Cup youth soccer tournament and the Christmas in the Square holiday show are part of the local picture, and Frisco ISD runs the school calendar. We do not state any date from memory, and the venue schedules belong to the venues. What we do is ask you for the days when your own call volume jumps or drops, then set ad schedules and bids around those days. A restaurant supplier, a ride service or a hotel-adjacent business might care about venue nights, while a home repair business may care more about school breaks.
Plans
Google Ads Management Fees, Stated Plainly
Our fee is a flat amount each month. Google bills your click budget directly and it is not part of the fee. No setup fee, no contract.
Owner questions
What Frisco Owners Ask Before Hiring Someone for Google Ads
How much does Frisco Google Ads management cost?
The fee follows platform count: $895 monthly for a single platform, $1,595 for a pair, $2,295 for all three. Google invoices your clicks separately and you choose the cap. We charge no setup fee, hold you to no contract and take no slice of your spend.
Do I own the Google Ads account?
Yes. We set it up under your account, so the history, keywords and learning stay with you if we ever part ways. We think that is the fair way to run it, and we would not want it any other way.
Will you promise calls or a position at the top?
No. Nobody can promise either, because the page, the auction and your competitors change hourly. We promise careful setup, honest reporting and quick fixes when numbers drift.
Why not just boost my search plan instead?
Search work and ads solve different problems. Ads can bring calls soon, while organic and Maps work builds slowly. Many owners run a small ad test beside a plan from our SEO page, then decide which deserves more budget.
Can the ads target people near The Star or Stonebriar only?
We can aim at an area around a place, though very small circles may not generate enough volume to learn from. We often combine nearby places and review results by area, then narrow once the data supports it.
What if my busy season is months away?
Then use the quiet months to build. We can set up tracking, test ad copy at a low budget and tighten the keyword list, so the peak month starts with a better account instead of a new one.
How do you stop wasted clicks?
Mostly by reading search terms every week and adding negative keywords, then by limiting hours and areas to ones you serve. No setup is perfect, but a campaign that is read weekly wastes less than one set and forgotten.
Explore more
Continue Through the Rest of the Frisco Pay-Per-Click Playbook
Start Here
- Frisco Marketing CompanyWhat a marketing company does for a Frisco business, what the Census and employer data suggest about your customers, a first ninety days in order, and what it costs.
- Frisco SEO ServicesFrisco SEO services for business owners: what Google showed for ten Frisco searches, how citywide, district and nearby-town searches differ, and what we publish for each.
- Frisco SEO and Digital MarketingA data brief for Frisco business owners: review benchmarks, search seasons, Census figures and the districts along the tollway, with the search and paid plan that follows.
Get Found in Search
- Frisco Local SEO and Google MapsGoogle Maps review benchmarks for twenty Frisco trades, service-area versus storefront profiles, and the district and landmark searches that fill the map pack.
- Frisco AI Search OptimizationHow Frisco residents may ask an AI assistant about businesses and places, what appeared in Google's AI answers for thirteen Frisco searches, and what we publish so you are described correctly.
Paid Advertising
- Frisco Paid AdsWhich paid channel a Frisco business should fund first, second and later, weighed against what the Google results page held one day in early November.
- Frisco Google Ads (you are here)Frisco Google Ads built from each trade's search calendar, aimed along road corridors and districts, with every call traced back to its campaign.
- Frisco Meta AdsMeta Ads (Facebook and Instagram) for Frisco businesses that sell considered purchases to families, newcomers and commuters.
Website and Content
- Frisco Lead GenerationFrisco lead generation built on your own search, ads and website, with call tracking and a plain definition of a good lead. We do not sell leads.
- Frisco Web DesignFrisco web design for service businesses: district and service pages, mobile call buttons, fast loading and tracking that shows which page earns the call.
- Frisco Content MarketingFrisco content marketing planned as a calendar: topics matched to each trade's search seasons, written with your facts, approved by you before publishing.
Get in Touch
Which Service Should the Phone Ring For?
Tell us which services pay best, which months your phone goes quiet, and which towns are too far to drive. We will come back with a campaign outline, a year of pacing and our flat fee. Ring 610-825-4363 or email hello@getphound.com.